How to generate liquidity without an exit? with Merav Weinryb on WeeklySynch podcast
- Fiona Darmon
- Jul 21
- 1 min read
Company-Led Employee Secondaries — Merav Weinryb of Sunvest Capital Partners on וויקלי סינק (WeeklySynch).
Secondaries have firmly established themselves as a core component of the private markets, with global secondary transaction volume expected to reach ~$120bn in 2025 (Industry Ventures). While LP-led transactions still dominate, direct secondaries, particularly company-led employee liquidity programs, have surged in relevance.
These structured programs, orchestrated by the company itself, are designed to achieve several strategic goals. First, they boost retention and motivation: offering partial liquidity to employees mid-journey can significantly reduce attrition and reinforce alignment ahead of the expected path to exit. In today’s environment, where the median time to IPO has stretched beyond 10 years (PitchBook), such mid-term liquidity is a major growing category.
Second, company-led secondaries allow startups to bring in new, long-term oriented investors between financing rounds.
For secondary investors, these deals offer something unique: the opportunity to work collaboratively with the company, gain visibility and access, and build relationships well ahead of a future primary round or exit.
Tune in to hear more from Merav Weinryb on how company-led secondaries are reshaping the growth-stage VC playbook, only on the וויקלי סינק Podcast. Thank you Navot Volk and Amitai Ziv for the invitation and inspiring conversation.
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